The avocado has gone through many phases, from world-saving fruit to mass-produced food to a terrible evil that should never be bought again. But is it really so? Let’s take a look at the facts.
"The fruit that threatens the world,” "Avocadogate", "Forests destroyed due to global hunger for avocados". A quick Internet search is enough to thoroughly spoil one’s appetite for an avocado.
Digging deeper will quickly lead to claims regarding the amount of water required for avocado production: an avocado tree supposedly needs 500 to 1500 litres of water for a kilo of fruit. But is that an issue? It depends where!
Niels Jungbluth from ESU-services thinks that this water usage claim is based on a study of avocado cultivation in Mexico. With the help of his team, Jungbluth investigated the environmental footprint of foods, textiles and other products. He is also the one who provided the calculations for the CO2 footprint of gebana products.
Globally, roughly a third of avocado production takes place in Mexico, but the country mainly exports to the United States. Europeans hardly ever set eyes on a Mexican avocado. For this reason, and because avocado cultivation is different in every country, Jungbluth finds it questionable to rely on this number.
Furthermore, water is only a single environmental indicator, according to Jungbluth. "Water scarcity can be a problem locally, but not always," he explains. "Other aspects like climate change are a bigger and, importantly, a global problem. For a comprehensive environmental footprint, we need to consider all relevant indicators."
These relevant indicators notably include the type of agriculture – organic versus conventional – and transport. "When avocados from South America come by boat, that’s not a noteworthy problem. If they are transported by plane, that’s bad. No matter where they come from," says Jungbluth.
Ultimately, there’s no reason for air transport. Avocados are climacteric fruits, which means that they continue to ripen after being harvested. In turn, this means they can be harvested when they are still hard as rocks, after which there is enough time to ship them by boat.
The CO2 footprint of an avocado is comparable to that of European apricots, grapes or strawberries – less than apples and oranges, but on the same level as asparagus and better than all animal products.
The consequence of this growth: ever more producers practising intensive cultivation, partly in nonsensical places, to make avocados as cheap as possible, as very impressively reported in 2016 by Zeit journalist Elisabeth Raether in her piece "The myth of the good avocado"(only available in German).
This all goes hand in hand with the way we consume food: instead of eating the fruit when it’s in season, it seems obvious to us that avocados are available 365 days a year. Yet we don’t continuously eat other fruits, such as strawberries.
Researching avocados and their water footprint will uncover comparisons with other foods requiring less (tomatoes, wheat) or more (beef, coffee) water to grow. The unit of measurement is the number of litres of water per kilo of food.
In order to make a fair comparison of fruits or vegetables, we can’t strictly compare their water footprint per kilo of food. A tomato and an avocado have very different nutritional values and characteristics. An avocado can also be used as a replacement for eggs, butter or other animal fats. "I recommend comparing complete meals," Jungbluth suggests.
Our avocados come from the coastal area of Peru. The country’s coastline is some 3000 kilometres long, with 52 mountain valleys along the way. Traditional agricultural practices have taken place in these valleys for centuries. Here is where the organic farmers of our partner La Grama feel at home.
The valleys were shaped by rivers that flowed from the Andes. To this day, these rivers supply the local farmers with water, since organic agriculture prohibits the use of harmful irrigation systems. La Grama works alongside the Swiss Research Institute of Organic Agriculture to optimise the use and extraction of water by farmers in Peru.
The first avocados from these farmers will usually be ripe in April, and the last ones in June. We deliver them end-of-April, May and June. As with most of our fresh products, we have a seasonal offer for all three deliveries.
Since avocados are, as mentioned, a climacteric fruit, they will ripen in your home. All you’ll need is some patience.
Sources used for this article:
Wikipedia: List of countries by avocado production (accessed on 27.02.2020)
Wikipedia: Virtuelles Wasser (accessed on 27.02.2020)
UNESCO-IHE: Virtual water trade (accessed on 27.02.2020)
The Packer: U.S. avocado import volume up by 15% in 2018 (accessed on 27.02.2020)
Die Zeit: Das Märchen von der guten Avocado (first published on 13.10.2016, accessed on 27.02.2020)
Rolling Stone: Warum die Öko-Kritik an der Avocado ins Leere läuft (first published ib 30.05.2019, accessed on 19.03.2020)
Interview with Niels Jungbluth, founder and CEOof ESU-services
For rough comparison: CO2-Rechner von Klimatarier
Please keep me informed about gebana and its products.
Halten Sie mich über dieses Projekt auf dem Laufenden.×
Smallholders and local producers harvest and refine products of extraordinary quality worldwide. But for many of these producers there is no adequate or stable market. You can buy directly from these producers via the Access to Market Platform and help them to participate in the market. The principle behind this is crowd ordering – a new trade model whereby a number of consumers order a product together so as to achieve a minimum order quantity. We at gebana support the producers with our know-how, and organise the logistics.
Enable someone to make their first export with your order. Please note: Unexpected events often lead to delays, and you may find that the quality is not yet perfect. For this reason, your feedback is absolutely essential. The export experience and your feedback are important steps for the producers towards accessing the market. As a customer, you are witness to the whole process, playing your part in pioneering work.
You can order from these producers simply and directly. You receive your product as soon as the minimum order quantity has been reached and the products are ready. The risk for you is minimal, since the producers already have a product that is ready for market. This sales channel is beneficial to both the producers and the consumers, since it cuts out the middle man.
Be part of the development of supply chains and support innovation! Some of the ways you can do this include testing new products, giving feedback, or financially supporting the producers in their next steps. In doing so, you will be able to see for yourself how the products and supply chains develop.
This is where you can see all the completed projects on the Access to Market Platform at a glance. You can find out where products are now available from or whether the producers are still seeking a trade partner.