Food is too cheap! Food is too expensive! Discussions about pricing seem to go round in circles. But it's actually quite simple: We want to create as much of a positive impact as possible – for people and the planet – at the lowest possible price.
Low food prices make us angry. They don't reflect what it really costs family farmers to grow food sustainably. Make no mistake, these prices rarely provide a living wage. And that needs to change. It's why gebana exists.
So, do high food prices make us happy? No. Higher prices don't automatically mean a greater impact or better quality. They usually mean higher profits for retailers or brands and sometimes, they're simply the result of inefficiency. And that makes us angry. High prices are devastating for impoverished people and can even be counterproductive in terms of sustainability. An affordable product that creates the same impact as a more expensive product saves money. And this money can then be invested in other meaningful projects!
Our goal must therefore be to maximise the positive impact while also reducing prices. This may sound paradoxical, but it's not. For example, if we were to sell a product that provides a particular level of income for 10 francs, it wouldn't be as good as if we were to sell it for 5 francs. As a gebana customer, you could then buy 2 and create twice the impact. And if you gave one away, you'd also be replacing someone else's less sustainable purchase.
That's why at gebana, we ask ourselves the same 2 questions every day: How can we create a greater impact without increasing the price? And how can we drop the price without reducing the positive impact? Either one brings us closer to achieving our goal. But to succeed, we need to become more efficient and better organised, and we need to make the right decisions.
We've already had some success and as a result, we have dropped some of our prices. To read more about this, visit our blog.
Please keep me informed about gebana and its products.
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Smallholders and local producers harvest and refine products of extraordinary quality worldwide. But for many of these producers there is no adequate or stable market. You can buy directly from these producers via the Access to Market Platform and help them to participate in the market. The principle behind this is crowd ordering – a new trade model whereby a number of consumers order a product together so as to achieve a minimum order quantity. We at gebana support the producers with our know-how, and organise the logistics.
Enable someone to make their first export with your order. Please note: Unexpected events often lead to delays, and you may find that the quality is not yet perfect. For this reason, your feedback is absolutely essential. The export experience and your feedback are important steps for the producers towards accessing the market. As a customer, you are witness to the whole process, playing your part in pioneering work.
You can order from these producers simply and directly. You receive your product as soon as the minimum order quantity has been reached and the products are ready. The risk for you is minimal, since the producers already have a product that is ready for market. This sales channel is beneficial to both the producers and the consumers, since it cuts out the middle man.
Be part of the development of supply chains and support innovation! Some of the ways you can do this include testing new products, giving feedback, or financially supporting the producers in their next steps. In doing so, you will be able to see for yourself how the products and supply chains develop.
This is where you can see all the completed projects on the Access to Market Platform at a glance. You can find out where products are now available from or whether the producers are still seeking a trade partner.