Who grows the coffee that you drink every day? And under which conditions? We want to show that to you. Follow us online on our search for a strong full-bodied robusta that will complement our Ethiopian forest coffee perfectly. Support the sustainable cultivation of coffee by smallholder farmers and find out how the Madagascan coffee farmers live whose coffee is wakes you up in the morning.
“Before we used to sell our coffee for 1.5 to 2 Birr but now we can sell it for 10 to 15 Birr” this is what Kedir Aba Megal, a coffee farmer in Limmu in Westethiopia told us. Before – that was when we sold his coffee on the local market. Today it’s us, who buys his coffee.
The situation in Madagascar is different. The Madagascan smallholder farmers are mostly not organized in cooperatives. That why it is tough for them to build contact to international buyers and get a fair price for their work. Furthermore, exporting coffee is not facilitated by the government. Nonetheless we want to reach out to the coffee farmers in Madagascar and bring their coffee in direct trade to Switzerland. Please support us in this endeavor!
With your support you show us – and even more important the smallholder farmers that their coffee and their work is of value.
You show them that the laborious cultivation in the forest in harmony with the natural ecosystem and not on huge plantations is appreciated. Because under the shady rainforest the coffee has enough time to ripen and develop its full potential of aromas and flavors. In this natural setting the coffee does not have to be fertilized or irrigated. And this protects the environment.
We pay a price that is significantly higher than the fair trade price – and accordingly also higher than the international market price. By that we reward a high quality coffee. In addition, we want to foster a long lasting and sustainable development in the region by investing in the future of children. That’s why with each package, our customers support one child of the coffee farmers. Per package of the new capsules, we want to support one child in Ethiopia and one child in Madagascar.
It’s obvious: Capsule coffee is one of the fastest and cleanest ways to make coffee at home. And compared to espresso machines, coffee capsules are even saving one resource – the coffee itself. Instead of 8 gram per espresso a capsules machine needs only 6.
Nonetheless: Most aluminium and plastic capsules are disastrous for the environment. Our Nespresso® compatible capsules are made from bio-sourced vegetable fibers. So we do it without polluting resources from the very beginning. The capsules degrade themselves within six months in an industrial compost. This way they can be used for the production of biogas for example. Instead of complaining about the big players we want to give consumers the opportunity to use the advantages of coffee capsules without feeling guilty. And by that support smallholder farmers in Africa.