Changing the rules
We want more sustainability, more equity and more quality at affordable prices. Therefore, we change the rules of the game: we trade differently, you buy differently.
WE
share our turnover with the family farmers and our profits with our customers, investors and employees.
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WE
We’ve decided to take the standard pricing model and flip it on its head. We pay the family farmers 10% of the sales price in our online shop in addition to the purchase price and the organic and fair trade premiums. We’re gradually introducing this new model.
If we make a profit, we share it equally among all our worldwide employees as well as our customers and investors.
In 2021, we:
• distributed 493'384 euros in profits to all employees all over the world
• paid 835'347 euros from our sales to 3807 farming families in addition to the purchase price and the organic and fair trade premiums.
We share information:
In our annual report, we provide transparent information about our work, comprehensive business figures as well as issues and challenges. The report is available to everyone via our website.
We share power and control:
The management of our subsidiaries in the South is involved in this. We are also working on co-determination options for the farmers.
YOU
are a part of this system and your involvement makes it possible in the first place.
WE
only send our fruit when it is ripe. The taste is what counts above all; meaningless standards such as size and colour are of no concern to us.
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WE
... let nature decide. It's up to her how big a clementine or how crooked a carrot should be or when a pineapple is sweet enough. An orange may even be green and yet perfectly ripe. The taste is what matters! Not everything is always available; products of nature come in their own time. And by respecting this we avoid food waste as well as intermediate storage in refrigerators and heated greenhouses.
YOU
order in advance and wait for the harvest time. That way you get products that are ripe and full of flavour.
WE
sell large packages that come directly from the country of origin. This is more efficient, reducing not only waste but also food miles.
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WE
... rely on direct trade. The products are packaged in the country of origin in a way that makes sense for the product and the producer. You will mostly receive large original packages by mail. This is an ecologically sound approach – shorter transport routes, lower emissions and less packaging.
• 73.6 % of our products are never repackaged (2021)
• 51.1 % of our deliveries come directly from the producer without intermediate storage (2021)
• 90.0 % of our products are certified organic (2021)
YOU
buy large quantities and share the contents of the bulk packs with others.
WE
want to keep getting better at doing business socially and ecologically and we have a holistic view on sustainability.
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WE
To achieve positive changes for humans and nature, we adopt a holistic approach.
We still have a way to go, but with each year we are working to improve.In 2021, we have:
• purchased directly from 10'049 farmers who cultivate 39'090 hectares of organic land worldwide
• trained 12'502 farmers in organic farming and sustainability
• paid 491'636 euros Fairtrade premiums to farmers' groups
• created 94 new jobs in the South
YOU
consume with fairness and sustainability in mind.
WE
take risks and invest where others won't to create jobs through local processing.
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WE
Countries that only export raw materials remain poor which is why we are investing in processing in risky and financially disadvantaged regions. We help build companies that can sell locally and survive without gebana. It can be difficult but we accept that. We are convinced that development requires courage and patience. gebana has:
• established processing plants in Burkina Faso, Tunisia, Togo, Benin and Brazil
• created 801 jobs in subsidiary companies (of which 108 new in 2021)
• realised 57 % of their investments directly in developing countries (2021)
YOU
can invest in gebana as well. It's risky, but your money will work towards a more sustainable economy.
WE
are making our expertise available on our crowdfunding platform for use by anyone who shares our vision for fairer trade.
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WE
To date, 54 crowd projects have been successfully completed on our platform thanks to 23'569 supporters.
Do you know producers with a fantastic product, but without the means to export? Bring them to our platform as a crowd project – together we can achieve more!
YOU
support farmers and processors with your order from a crowd project.
