Changing the rules
We want more sustainability, more equity and more quality at affordable prices. Therefore, we change the rules of the game: we trade differently, you buy differently.
WE
We share our turnover with the family farmers and our profits with our customers, investors and employees.
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WE
We’ve decided to take the standard pricing model and flip it on its head. We pay the family farmers 10% of the sales price in our online shop in addition to the purchase price and the organic and fair trade premiums. We’re gradually introducing this new model.
If we make a profit, we share it equally among all our worldwide employees as well as our customers and investors.
In 2022, we:
• paid 967'500 euros from our sales to 5119 farming families in addition to the purchase price and the organic and fair trade premiums.
We share information:
In our annual report, we provide transparent information about our work, comprehensive business figures as well as issues and challenges. The report is available to everyone via our website.
We share power and control:
The management of our subsidiaries in the South is involved in this. We are also working on co-determination options for the farmers.
YOU
You are a part of this system and your involvement makes it possible in the first place.
WE
We ship our fruit right after harvest, straight to you without any detours. The only thing that matters is the taste. We don't care about meaningless standards like size or colour.
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WE
... let nature decide. It's up to her how big a clementine or how crooked a carrot should be or when a pineapple is sweet enough. An orange may even be green and yet perfectly ripe. The taste is what matters! Not everything is always available; products of nature come in their own time. And by respecting this we avoid food waste as well as intermediate storage in refrigerators and heated greenhouses.
YOU
You place your order in advance and wait for harvest time. Then, depending on the variety, you either let the fruit ripen at home until it develops its full flavour or eat it right away.
WE
We sell bulk packages that come directly from the country of origin. This is more efficient, reducing not only waste but also food miles.
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WE
... rely on direct trade. The products are packaged in the country of origin in a way that makes sense for the product and the producer. You will mostly receive large original packages by mail. This is an ecologically sound approach – shorter transport routes, lower emissions and less packaging.
• 75.0 % of our products are never repackaged (2022)
• 55.8 % of our deliveries come directly from the producer without intermediate storage (2022)
• 91.0 % of our products are certified organic (2022)
YOU
You buy large quantities and share the contents of the bulk packages with others.
WE
We aim to improve our social and environmental impact and take a holistic approach to sustainability.
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WE
To achieve positive changes for humans and nature, we adopt a holistic approach.
We still have a way to go, but with each year we are working to improve. In 2022, we have:
• purchased directly from 11'851 farmers who cultivate 43'627 hectares of organic land worldwide
• trained 12'466 farmers in organic farming and sustainability
• paid 537'240 euros Fairtrade premiums to farmers' groups
• created 48 new jobs in the South
YOU
You do your part to make trade fairer and more sustainable by being more conscious and deliberate with your purchases.
WE
We take high risks in areas where no one else is investing and create jobs through local processing.
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WE
Countries that only export raw materials remain poor which is why we are investing in processing in risky and financially disadvantaged regions. We help build companies that can sell locally and survive without gebana. It can be difficult but we accept that. We are convinced that development requires courage and patience. gebana has:
• established processing plants in Burkina Faso, Tunisia, Togo, Benin and Brazil
• created 859 jobs in subsidiary companies (of which 58 new in 2022)
• realised 54 % of their investments directly in developing countries (2022)
YOU
You enable our investments with your purchases or invest in gebana yourself, thereby supporting an economy with future prospects.
WE
We are making our expertise available on our crowdfunding platform for use by anyone who shares our vision for fairer trade.
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WE
To date, 59 crowd projects have been successfully completed on our platform thanks to 23'599 supporters.
Do you know producers with a fantastic product, but without the means to export? Bring them to our platform as a crowd project – together we can achieve more!
YOU
You support farmers and processors with your order from a crowd project.