Birth of the Banana Women
In January 1973, Ursula Brunner organises a screening of the film Bananera Libertad for some 150 women, which exposes the abusive conditions on banana plantations. A few days later, Brunner receives a letter from Liselotte Räschle, which will be the starting point for the first meeting of the Banana Women, although they will not be referred to by this name until much later.
"Now that we've seen what's really going on with the bananas, we can't just keep buying bananas and act as if we didn't know. What should we do now?"
– Liselotte Räschle
Calling out Migros
On 3 March 1973, Migros announces the "banana miracle." Given the strong dollar valuation, the supermarket chain decides to reduce the kilo price of bananas by 15 cents. Horrified by this price cut, the Banana Women ask the retailer to allocate the 15 cents to projects for banana workers. Migros refuses. So the Banana Women ask everyone they can to send the money back to Migros. Many people respond to the call to action, transferring anywhere from several cents to a few francs. In this way, the women force the supermarket into talks.