At gebana, we measure what we have achieved each year. We collect literally pages and pages of facts and figures – for example, the number of family farmers we work with, the amount of premiums we pay out and how many jobs we create.
Seeing these figures gives us a sense of pride. But it also brings us to reflect on how much more we should be doing. Fifty years ago, the Banana Women started fighting for more fairness in trade. We have barely made any progress since then in terms of fair trade in society as a whole.
In the year of our double anniversary, as we celebrate the 50th anniversary of the banana women and gebana's 25th birthday, we're facing up to this fact and shifting up a gear with the aim of doubling our impact at the source. But we can't take another 25 years to achieve this – we need to get there as quickly as possible. Below, you can read about our specific plans to double our impact.