We have had enough – we still have nowhere near enough!
Ursula Brunner, founding banana worker, said: "There is no such thing as a fair product; fair trade is a process." And this is how gebana has always seen its work: Step by step, we are constantly looking for a better deal for farmers, workers and the environment.
But when do we reach our destination? Who decides when our actions or our products are fair? The answer is in Ursula Brunner's statement: The goal is unattainable, we can only keep getting closer.
Nevertheless we use the word ‘fair’ when we talk about our products. The concept of fair trade has become widely known in the last 20 years, and people associate with one word the concept that we also support: better prices for farmers and decent wages for workers.
Above all, the word fair contains the vision of better trade that brings development to poor regions and creates a fairer world. But creating a fairer world has increasingly less to do with "fair" products.