Each year, millions of tonnes of food in Europe are thrown away. As consumers, we are responsible for a large part of this waste.
According to the website of the Swiss Federal Office for the Environment, "around one third of all edible parts of food is lost or wasted between the field and our plates." Similar ministries and agencies in many European countries have issued similar statements.
It all adds up to an unimaginable amount: around 87.6 million tonnes of food are lost or wasted across the EU every year. That’s an average of about 173 kilos of food per person!
The loss and waste only exacerbate global food insecurity. Inefficiencies along the food supply chain and in consumption patterns have a negative impact on the environment. The EU Member States have therefore recently committed to halving per capita retail and consumer waste by 2030.
If we are to reach this goal, we will all need to make an effort. At gebana, we firmly believe that this will be easier for us if we are aware of when foods are in season, when they are naturally abundant and when they are not. Bulk packages may seem counter-intuitive at first, since they seem to create more excess. But in reality, they encourage us to change our consumption patterns and develop new (old!) habits. Our way of consuming: Eat seasonal fruit until you’ve had your fill. Share it with your family, friends and neighbours or preserve it for later.
Lebensmittelverluste der Schweiz vom Acker bis auf den Teller https://www.bafu.admin.ch/bafu/de/home/themen/abfall/abfallwegweiser-a-z/biogene-abfaelle/abfallarten/lebensmittelabfaelle.html (accessed on 20 June 2022)
Weniger Verluste und Verschwendung von Lebensmitteln https://www.consilium.europa.eu/de/policies/food-losses-waste/ (accessed on 20 June 2022)
Infografik – Lebensmittelverlust und -verschwendung: Vermeidung, Wiederverwendung und Recycling https://www.consilium.europa.eu/de/infographics/food-loss-and-food-waste/ (accessed on 20 June 2022)
Gaspillage alimentaire https://www.ecologie.gouv.fr/gaspillage-alimentaire-0 (accessed on 20 June 2022)
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Smallholders and local producers harvest and refine products of extraordinary quality worldwide. But for many of these producers there is no adequate or stable market. You can buy directly from these producers via the Access to Market Platform and help them to participate in the market. The principle behind this is crowd ordering – a new trade model whereby a number of consumers order a product together so as to achieve a minimum order quantity. We at gebana support the producers with our know-how, and organise the logistics.
Enable someone to make their first export with your order. Please note: Unexpected events often lead to delays, and you may find that the quality is not yet perfect. For this reason, your feedback is absolutely essential. The export experience and your feedback are important steps for the producers towards accessing the market. As a customer, you are witness to the whole process, playing your part in pioneering work.
You can order from these producers simply and directly. You receive your product as soon as the minimum order quantity has been reached and the products are ready. The risk for you is minimal, since the producers already have a product that is ready for market. This sales channel is beneficial to both the producers and the consumers, since it cuts out the middle man.
Be part of the development of supply chains and support innovation! Some of the ways you can do this include testing new products, giving feedback, or financially supporting the producers in their next steps. In doing so, you will be able to see for yourself how the products and supply chains develop.
This is where you can see all the completed projects on the Access to Market Platform at a glance. You can find out where products are now available from or whether the producers are still seeking a trade partner.