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When trade flourishes, countries can develop and economies can grow. This leads to a variety of offerings that are adapted to consumer needs. Production, supply chain, distribution – the entire system becomes more efficient, thus increasing prosperity. So why change the rules of trade? Because wealth is unevenly distributed and we as consumers cannot see the whole picture.
Since 2016 data on sustainability are an integral part of our yearly report. In the table below you can see all the relevant figures.
For over 40 years we have been involved in fair trade. However, we announced recently that we are no longer labelling our products ‘fair’.
This is because ‘fair’ suggests satisfactory conditions, whereas the actual situation is often different. With our trade, we want to have more of an impact in the countries of origin. Hence, we will drive forward our commitment to social and ecological sustainability in a more focussed way.
It has been two months that I’m now working for Gebana. After my first Togo trip I spent a month in the office in Zurich and I’m now flying back from Cotonou, Benin.
What an adventure! On my first working day at gebana I took a plane to Lome, Togo.
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