Company
gebana experienced significant growth again in 2021 and once again generated more revenue than in the previous year. This growth enabled us to make global trade a bit fairer and a tad more sustainable.
Food is too cheap! Food is too expensive! Discussions about pricing seem to go round in circles. But it's actually quite simple: We want to create as much of a positive impact as possible – for people and the planet – at the lowest possible price.
gebana's products may sometimes be a little more expensive than you're used to. There are many complex reasons for this, and they are linked to our costs. Find out how our prices are calculated and how we're reducing them.
We are expanding our chocolate range to include products from five pioneers. These five companies are actively fighting injustices in the cocoa trade while producing and trading for the benefit of farming families and the environment.
Many small and medium investors support gebana. We would like to introduce some of them and show you how gebana is financed.
We are constantly looking for leaders for various roles in Togo and Burkina Faso. Our high standards and the situation on the ground make this search quite challenging.
In 2020, gebana saw enormous growth and made the largest profit in the company’s history. At the same time, we have taken a large step towards greater sustainability and fairness, for example with wages in Togo.
At the beginning of June, a group of armed men broke into our production site in Campo Largo, Brazil and threatened the employees. What did the men want? We spoke about the incident with managing director Jonathas Baerle, who was there himself.
In the market economy, the best among us come out on top and reap all the rewards. It’s almost as if it were a law of nature. But in nature, which market Darwinism bases itself on, chance and selection are only the first act of the story. Things get more exciting when individuals or species learn to cooperate.
How can global trade be made fairer? Sharing is an effective tool. We share our sales with family farmers and our profits with customers, investors and employees.
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