There are real oranges now!

Large, small, perfect, scarred, orange, green – real oranges have many faces. This winter we will finally get to see them all.
Fair Trade
Large, small, perfect, scarred, orange, green – real oranges have many faces. This winter we will finally get to see them all.
We take a holistic approach and measure what we achieve. Our 2019 report comes with new graphics and more details than ever before.
How does a Swiss company share its turnover with 2,500 family farmers in Burkina Faso? It takes a plan, modern technology, a fair share of patience and lots of enthusiasm. Text & Photos: Eleonora Gallo, gebana Berlin
There are many paths to fairer trade. Sharing is very effective. Sharing is both a radical departure from the system and good for business. We share turnover, profits and power.
35 years ago, the Banana Women brought bananas to Switzerland for the first time. At the time, Beat Curau would have liked to sell green bananas to bypass the need for ripening facilities. But things weren’t so simple back then.
For gebana Togo a successful year is slowly coming to an end. During this year, gebana Togo worked with more female farmers than ever before and acquired some new exciting customers. A new EU regulation might have had something to do with the latter.
When trade flourishes, countries can develop and economies can grow. This leads to a variety of offerings that are adapted to consumer needs. Production, supply chain, distribution – the entire system becomes more efficient, thus increasing prosperity. So why change the rules of trade? Because wealth is unevenly distributed and we as consumers cannot see the whole picture.
For over 40 years we have been involved in fair trade. However, we announced recently that we are no longer labelling our products ‘fair’.
This is because ‘fair’ suggests satisfactory conditions, whereas the actual situation is often different. With our trade, we want to have more of an impact in the countries of origin. Hence, we will drive forward our commitment to social and ecological sustainability in a more focussed way.
On the 20th anniversary of gebana as a trading company we decided to stop using the word ‘fair’ in future. Read about what led to this decision and precisely why we want to work even harder for fair trade as a result.
After a terrible harvest in 2015/2016 due to lack of rain, last year's harvest was great. In 2017/2018 it is just.. OK!
gebana AG, Ausstellungsstrasse 21, 8005 Zürich, Schweiz
gebana AG, Ausstellungsstrasse 21, 8005 Zürich, Schweiz
Smallholders and local producers harvest and refine products of extraordinary quality worldwide. But for many of these producers there is no adequate or stable market. You can buy directly from these producers via the Access to Market Platform and help them to participate in the market. The principle behind this is crowd ordering – a new trade model whereby a number of consumers order a product together so as to achieve a minimum order quantity. We at gebana support the producers with our know-how, and organise the logistics.
Enable someone to make their first export with your order. Please note: Unexpected events often lead to delays, and you may find that the quality is not yet perfect. For this reason, your feedback is absolutely essential. The export experience and your feedback are important steps for the producers towards accessing the market. As a customer, you are witness to the whole process, playing your part in pioneering work.
You can order from these producers simply and directly. You receive your product as soon as the minimum order quantity has been reached and the products are ready. The risk for you is minimal, since the producers already have a product that is ready for market. This sales channel is beneficial to both the producers and the consumers, since it cuts out the middle man.
Be part of the development of supply chains and support innovation! Some of the ways you can do this include testing new products, giving feedback, or financially supporting the producers in their next steps. In doing so, you will be able to see for yourself how the products and supply chains develop.
This is where you can see all the completed projects on the Access to Market Platform at a glance. You can find out where products are now available from or whether the producers are still seeking a trade partner.