Fair Trade
There are many paths to fairer trade. Sharing is very effective. Sharing is both a radical departure from the system and good for business. We share turnover, profits and power.
For gebana Togo a successful year is slowly coming to an end. During this year, gebana Togo worked with more female farmers than ever before and acquired some new exciting customers. A new EU regulation might have had something to do with the latter.
When trade flourishes, countries can develop and economies can grow. This leads to a variety of offerings that are adapted to consumer needs. Production, supply chain, distribution – the entire system becomes more efficient, thus increasing prosperity. So why change the rules of trade? Because wealth is unevenly distributed and we as consumers cannot see the whole picture.
For over 40 years we have been involved in fair trade. However, we announced recently that we are no longer labelling our products ‘fair’.
This is because ‘fair’ suggests satisfactory conditions, whereas the actual situation is often different. With our trade, we want to have more of an impact in the countries of origin. Hence, we will drive forward our commitment to social and ecological sustainability in a more focussed way.
On the 20th anniversary of gebana as a trading company we decided to stop using the word ‘fair’ in future. Read about what led to this decision and precisely why we want to work even harder for fair trade as a result.
After a terrible harvest in 2015/2016 due to lack of rain, last year's harvest was great. In 2017/2018 it is just.. OK!
Social and ecological considerations are are central aspects of our work. For this reason, we measured our sustainability targets numerically for the first time in 2016.
We ourselves say that we operate in particularly difficult regions of the world. But what does that actually mean?
The cashew growers are making the most of the skyrocketing cashew prices that have come about as a result of demand from Asia, and are selling to the highest bidders — in spite of their contracts with gebana. What do the farmers themselves say about this?
The cashew harvest began in February as it always does, but it soon became apparent that everything would be different this time.
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