Fair Trade
In the market economy, the best among us come out on top and reap all the rewards. It’s almost as if it were a law of nature. But in nature, which market Darwinism bases itself on, chance and selection are only the first act of the story. Things get more exciting when individuals or species learn to cooperate.
How can global trade be made fairer? Sharing is an effective tool. We share our sales with farming families and our profits with customers, investors and employees.
An exciting orange season has come and gone. For the first time, we were allowed to disregard export standards for shape, colour and size of the fruit with official permission from the EU – much to the surprise of the farming families and the local juice industry.
Large, small, perfect, scarred, orange, green – real oranges have many faces. This winter we will finally get to see them all.
We take a holistic approach and measure what we achieve. Our 2019 report comes with new graphics and more details than ever before.
How does a Swiss company share its turnover with 2,500 family farmers in Burkina Faso? It takes a plan, modern technology, a fair share of patience and lots of enthusiasm. Text & Photos: Eleonora Gallo, gebana Berlin
There are many paths to fairer trade. Sharing is very effective. Sharing is both a radical departure from the system and good for business. We share turnover, profits and power.
35 years ago, the Banana Women brought bananas to Switzerland for the first time. At the time, Beat Curau would have liked to sell green bananas to bypass the need for ripening facilities. But things weren’t so simple back then.
For gebana Togo a successful year is slowly coming to an end. During this year, gebana Togo worked with more female farmers than ever before and acquired some new exciting customers. A new EU regulation might have had something to do with the latter.
When trade flourishes, countries can develop and economies can grow. This leads to a variety of offerings that are adapted to consumer needs. Production, supply chain, distribution – the entire system becomes more efficient, thus increasing prosperity. So why change the rules of trade? Because wealth is unevenly distributed and we as consumers cannot see the whole picture.
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