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Fair Trade

12/12/2019 Insights Fair Trade

Pleasant developments in Togo

For gebana Togo a successful year is slowly coming to an end. During this year, gebana Togo worked with more female farmers than ever before and acquired some new exciting customers. A new EU regulation might have had something to do with the latter.

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09/18/2019 Company Fair Trade

Why change the rules?

When trade flourishes, countries can develop and economies can grow. This leads to a variety of offerings that are adapted to consumer needs. Production, supply chain, distribution – the entire system becomes more efficient, thus increasing prosperity. So why change the rules of trade? Because wealth is unevenly distributed and we as consumers cannot see the whole picture.

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05/10/2019 Company Fair Trade

Fair trade 2.0

For over 40 years we have been involved in fair trade. However, we announced recently that we are no longer labelling our products ‘fair’.

This is because ‘fair’ suggests satisfactory conditions, whereas the actual situation is often different. With our trade, we want to have more of an impact in the countries of origin. Hence, we will drive forward our commitment to social and ecological sustainability in a more focussed way.

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12/13/2018 Fair Trade

Dropping the ‘fair’

On the 20th anniversary of gebana as a trading company we decided to stop using the word ‘fair’ in future. Read about what led to this decision and precisely why we want to work even harder for fair trade as a result.

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